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formula 1 stock

Formula 1: How Car Racing Is Taking Over The World

consumer discretionary May 14, 2022

If you're like us, you might have noticed that your social media feed has been completely taken over by Formula 1 posts in the last 6 months. 

If not--don't worry--we're about to take you through one of the most meteoric rises in the history of organized sports. 

Since being acquired by Liberty Media in 2017, Formula 1 has thoroughly transformed itself from a niche prestige racing organization to the greatest social media powerhouse in the history of organized sports.

F1 is on a mission to be one of the most valuable sports brands in the world and they're well on their way to pulling it off. 

Heck, we're so excited that we made a whole video about their strategy: 

F1 recently took a bit of a hit with the rest of the NASDAQ, but after the resounding success of their Miami Grand Prix, their stock and market cap are on the rise and showing no signs of slowing down. 

Let's get into it 👇

Formula 1 Overview:

We're going to skip the storied and wild history of F1 and jump right to their acquisition in 2017. F1 was acquired for just $4 billion by Liberty Media after a decade of stagnating under previous management. 

Since joining Liberty Media, F1 has had two main missions to get back to their old prestige: 

  • Make their core races more watchable and more profitable

  • Break into the incredibly lucrative American & 25-and-under audience cohorts

These two pillars support every other facet of F1's revenue ecosystem. F1 drives revenue through broadcasting fees, licensing fees for race promoters, sponsorships and an ever-growing grab-bag of new media efforts to monetize their biggest fans. 

But how will this affect their stock?